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Essays can be quite tricky to write, since they appear to provide students and writers with enough freedom as to actually express their own ideas and to put their creativity at work, but at the same time they still have to follow the rules of the academic writing (style, citations, format, language, and so on).
Persuasive essays can be definitely among the trickiest types of essays out there because it is very easy to fall into exaggeration with them. Advertisers and copywriters know this best: it is easy to be unoriginal, even if your core idea is actually unique. If you want to avoid the most dreaded mistakes when writing persuasive essays, follow the next tips and tricks: